The ‘Gucci Model Challenge’ is TikTok’s Most Stylish New Trend

As it turns out, it’s not that hard to replicate the brand’s signature look.

First there was the #QuarantinePillowChallenge, and now social media users are increasingly creating videos for the Gucci Model Challenge on TikTok with hilarious – and spot on – results.

The trend was started by Chilling Adventures of Sabrina star Lachlan Watson, whose original audio features in all of the clips. In the audio, Watson breaks down the key elements to becoming a Gucci model.

“First up you need a random turtleneck, make it colourful,” Watson instructs before suggesting you add “some random shirt that doesn’t match it and then a random vest.” The instructions continue with Watson noting that “layering is important” and that you should add a brightly coloured jacket, some vinyl pants, and perhaps a miniskirt on top. The final touches for the look include a headscarf (“a Gucci staple,” as Watson notes), sunglasses, clear heels with socks and bright pink lipstick. “And just like that, you’re a model for Gucci,” Watson finishes the audio.

So far, the hashtag has amassed 8.2 million views – and we can’t help but wonder if creative director Alessandro Michele is among them.

See some of the best Gucci Model Challenge videos below:

@seannaltmanDid a little photoshoot at the end! @gucci let me model for you!!! ##Gucci ##guccimodel ##femboys ##guccimodelchallenge ##fashion ##fyp♬ How to look like a Gucci model – morganpresleyxo

@saraecheagarayharry styles is appalled ##fyp ##foryou ##gucci♬ original sound – unofficiallachwatson

@citraamrThis one is out from my comfort zone and it’s really fun ##fyp ##guccimodel ##guccimodelchallenge ##foryoupage ##modest ##tiktokfashion♬ original sound – unofficiallachwatson

@iblamepraiseHow did I do? ##guccimodelchallenge ##guccimodel ##GoSkate ##style ##tiktokfashion c:@unofficiallachwatson♬ original sound – unofficiallachwatson

@bestdressed##fyp ##guccimodel♬ original sound – unofficiallachwatson

@shaynetino##gucci ##guccimodelchallenge ##guccimodel ##fyp ##viral

♬ original sound – unofficiallachwatson

@alina.hidic##gucci ##guccimodelchallenge ##guccimodel ##fashionweek ##fashion ##challenge ##fy ##fyp ##model ##fd ##fds ##foryou ##funny ##fun

♬ original sound – unofficiallachwatson

@rchdhoLook like a GUCCI model ##guccimodelchallenge ##tiktokfashion ##tiktokindonesia ##fyp

♬ How to look like a Gucci model – morganpresleyxo

@enosayshiiGo me balader comme ça en rue mdr 🤣🤣🤣 ##gucci ##guccichallenge ##foryou ##fyp ##model ##tiktokfashion ##guccimodelchallenge

♬ original sound – unofficiallachwatson