Offering a bespoke personal shopping experience is integral to Dolce & Gabbana. The Italian luxury label’s boutiques across the globe are staffed with skilled professionals who guide customers through the glamorous, often gilded world that designers Domenico Dolce and Stefano Gabbana built. So in a holiday season when its safest to shop online, the brand is committed to offering that personal touch virtually through an innovative digital platform that allows customers to browse select stores from the comfort of their own homes.
“We try to have an emotional and experiential approach, to involve our clients and make them feel part of our projects, to convey positive values that have always characterized us, and, in which, we deeply believe,” explains Dolce. “We are convinced that our clients appreciate and understand, even through digital projects, the love and passion we put into our work.”
Dreaming of Paris? Take a stroll, er scroll, through the brand’s Rue du Faubourg Saint-Honoré flagship. You can also travel virtually to Melbourne, Osaka, and Miami. The brand created virtual 3D replicas of these four outposts so you can enjoy the rush of browsing a rack from your couch and purchase in-store inventory in real time.
Should you need some gifting inspiration, Dolce & Gabbana put together a helpful gift guide. It’s presented through a playful series of videos in which the designers are transformed into mini dolls who take you on behind-the-scenes tours of the brand’s ateliers. The overall vibe is not only festive and luxurious, but shows that the brand has really adapted to our online reality.
“We are moving more towards digital, as we feel it’s better for our brand and we know that the world around us is changing,” says Gabbana. “Fashion must reflect reality and respond punctually to the consumers’ needs; the projects we are working on and focusing on at the moment—the virtual boutiques, as well as the DG Digital Shows—allow us to give continuity to our work and maintain a strong relationship with customers.”
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