Maybelline Announces ITZY as Global Ambassadors + More Beauty News

Including some exciting new brand collaborations.

Biossance launches a new toner that’s perfect for spring

Biossance’s new Squalane + BHA Pore-Minimizing Toner has dropped and it’s just the thing to get your complexion prepped for warmer weather. A refreshing blend of raw white willowbark (a natural form of betahydroxy acid), squalane and caviar lime, it’s made to balance oily skin types without stripping skin of its natural oils.

L’Oréal Paris announces an upcoming collab with Elie Saab

This week, L’Oréal Paris announced an exciting new exclusive collaboration with designer Elie Saab coming this spring. Launching in June, the makeup collaboration between the internationally acclaimed fashion designer and the beloved beauty brand is sure to be a summertime staple. “My goal has always been to make women look beautiful and this collection allows me to bring an array of products to fit into women’s lives; helping them to feel more elegant and confident in their everyday,” said Elie Saab. The collection will be revealed on May 6, so keep your eyes peeled for a first look at the upcoming makeup line.

Harry Josh is the new Brand Ambassador for KMS and Goldwell

Celebrity hairstylist Harry Josh (whose clients include Gisele Bündchen, Cindy Crawford, and many Victoria’s Secret models) has just been announced as the new brand ambassador for hair care brands KMS and Goldwell. “For me, shared values are the most critical component of any partnership,” said Josh in a statement. “[This] portfolio of products are not only essentials for expressing my creative vision in both colour and style, but their steadfast commitment to education, salon partnership, sustainability and delivering outstanding, innovative professional products to stylists and consumers ensures I am working to the best of my ability for every single look I create.”

Kosas launches not one but three (!) new brow products

Hoping to get your brows in better shape? Look no further than Kosas’s newest product launch, which features not one, not two, but three brow products. First up is Brow Pop, a dual-ended pencil and spoolie, next is Air Brow Tinted, a tinted gel that comes in 10 different shades, and finally there’s Air Brow Clear, perfect for setting stray hairs. The coolest part? The products are formulated with castor oil, to nourish brows and encourage the growth of new hairs.

An adorable HipDot x Hello Kitty collaboration is here

Launched this week, HipDot’s latest collab partner is the iconic Hello Kitty brand. The four-piece limited edition collection features an eyeshadow palette, an eyeliner and mascara duo, a lip gloss and blending sponge. A limited edition makeup bag will also be available as part of the launch, which is just as pink and glittery as you’d imagine. “I can’t think of another character out there that captivates an audience, on a global scale, the way Hello Kitty does. We’re honoured to be teaming up with the ultimate icon,” says Jeff Sellinger, CEO of HipDot Cosmetics.

Maybelline introduces K-Pop group ITZY as global ambassadors

Beloved K-Pop band ITZY has just been announced as the first-ever musical group to be signed as Maybelline ambassadors. “We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community,” said the group in a statement. “It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.” The group will kick off the partnership by appearing in Maybelline’s Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring.

New skincare brand Pure Culture Beauty has launched in Canada

The brainchild of two legendary beauty industry pros (Victor Casale, former Chief Chemist of MAC Cosmetics and founder of CoverFX, and Joy Chen, former CEO of YesTo and H2O+ Beauty), game-changing skincare brand Pure Culture Beauty has expanded into Canada. The clean, customizable line addresses each consumer’s unique skin goals, skin condition, lifestyle and environment with a focus on strengthening the skin barrier and microbiome.