H&M is known for its designer collaborations – and whilst those usually take the form of a fashion collection, the high street giant has tapped Diane von Furstenberg (DVF) to design a new range of homewares.
With all of us spending so much more time at home these days (and that looking set to continue for the foreseeable future), curating and designing a chic and cozy space has never been so important, especially in relation to our mental health. Known for her expert use of vibrant colours and eyecatching patterns, DVF will bring her fashion aesthetic to homewares for the H&M collaboration across a range of decor items including vases, cushion covers, candles and blankets.
The brand has revealed very little about the collaboration so far however it did confirm the collection will launch next year. Speaking of the partnership, DVF said in a statement, “I’m thrilled to be collaborating with H&M Home, especially since I have such a passion for interiors. The home is both a relaxing and empowering place where you can really ‘own’ a look or feel. With this collaboration, I want people to take charge of their home decor. The only rule I have is that your home should reflect who you are. The main point is to create a space that you’re incredibly comfortable in and is a true expression of your personality.”
H&M added that the collaboration “has been a joy” saying, “Diane von Furstenberg’s vast archive of prints, along with von Furstenberg’s life experience as a successful and creative woman, has been a joy to bring to the world of interiors for H&M Home customers around the world.”
The news come shortly after IKEA’s latest designer collab which saw the Swedish furniture giant team up with Ben Gorham of Byredo on an extensive candle collection which launched earlier this month.
%20to%20design%20a%20new%20range%20of%20homewares.%0A%0AWith%20all%20of%20us%20spending%20so%20much%20more%20time%20at%20home%20these%20days%20(and%20that%20looking%20set%20to%20continue%20for%20the%20foreseeable%20future),%20curating%20and%20designing%20a%20chic%20and%20cozy%20space%20has%20never%20been%20so%20important,%20especially%20in%20relation%20to%20our%20mental%20health.%20Known%20for%20her%20expert%20use%20of%20vibrant%20colours%20and%20eyecatching%20patterns,%20DVF%20will%20bring%20her%20fashion%20aesthetic%20to%20homewares%20for%20the%20H&M%20collaboration%20across%20a%20range%20of%20decor%20items%20including%20vases,%20cushion%20covers,%20candles%20and%20blankets.%0A%0AThe%20brand%20has%20revealed%20very%20little%20about%20the%20collaboration%20so%20far%20however%20it%20did%20confirm%20the%20collection%20will%20launch%20next%20year.%20Speaking%20of%20the%20partnership,%20DVF%20said%20in%20a%20statement,%20%22I'm%20thrilled%20to%20be%20collaborating%20with%20H&M%20Home,%20especially%20since%20I%20have%20such%20a%20passion%20for%20interiors.%20The%20home%20is%20both%20a%20relaxing%20and%20empowering%20place%20where%20you%20can%20really%20'own'%20a%20look%20or%20feel.%20With%20this%20collaboration,%20I%20want%20people%20to%20take%20charge%20of%20their%20home%20decor.%20The%20only%20rule%20I%20have%20is%20that%20your%20home%20should%20reflect%20who%20you%20are.%20The%20main%20point%20is%20to%20create%20a%20space%20that%20you're%20incredibly%20comfortable%20in%20and%20is%20a%20true%20expression%20of%20your%20personality.%22%0A%0AH&M%20added%20that%20the%20collaboration%20%22has%20been%20a%20joy%22%20saying,%20%22Diane%20von%20Furstenberg's%20vast%20archive%20of%20prints,%20along%20with%20von%20Furstenberg's%20life%20experience%20as%20a%20successful%20and%20creative%20woman,%20has%20been%20a%20joy%20to%20bring%20to%20the%20world%20of%20interiors%20for%20H&M%20Home%20customers%20around%20the%20world.%22%0A%0AThe%20news%20come%20shortly%20after%20IKEA's%20latest%20designer%20collab%20which%20saw%20the%20Swedish%20furniture%20giant%20team%20up%20with%20Ben%20Gorham%20of%20Byredo%20on%20an%20extensive%20candle%20collection%20which%20launched%20earlier%20this%20month.){kind=link}