Beauty

It seems like the days of children building sandcastles at the park, kneading playdough to create animals and sculptures, and hosting Disney princess-themed sleepovers are long gone. These days, kids have more important things to worry about, like what outfit they will post to their 100,000-plus Instagram followers, vetting sponsorships from companies, or whether they’ll

It’s safe to say quarantine has been pretty uneventful for everyone—unless you’re the D’Amelio sisters. Charli, 16, and Dixie, 18, have skyrocketed to fame during an unprecedented year, where they’ve taken over the video-sharing app TikTok, launched their own Gen Z-inspired beauty line, and are now dropping their latest project, a nail polish collection with

How does 19-year-old Addison Rae Easterling, the second most followed person on TikTok, keep a captive audience of 52 million? You know, other than dining out at Nobu with her new BFF Kourtney Kardashian? This month, it’s by letting us in on a highly-requested beauty hack: the secret to her enviable eyelashes. Developed pre-quarantine, Easterling

Cibelle Levi Photographer At first glance, Elaluz doesn’t have the hallmarks of a super-influencer beauty line. But on Zoom, founder Camila Coelho looks every inch the polished and trendy vlogger, who gained her 8.8 million Instagram following from posting beauty YouTube videos while working as a department store makeup artist. Her debut launch—a lip balm

Mythological tales, from Achilles to Dracula, are rooted in immunity. And since medicine’s earliest days, physicians have relied on metaphors—using images like armies, orchestras, communities, weather, and gardens—to try to explain what is, in fact, an extremely complicated system that controls the health and well-being of virtually every aspect of the human body. New York

Tatcha, Givenchy Parfums, and Glossier In the real world, the idea of walking up to a beauty counter and touching a display product—and then putting it on my face—sends a chill down my spine. I know I’m not alone, which leaves those of us in the beauty world to wonder: where does an industry that’s

Let’s be honest: the changing room experience does nothing for the already tender task of test-driving a bathing suit. Ordering swimwear online allows for a more relaxed try-on session at home, plus it opens up a whole world of options that might better suit your body, budget and style inclinations. On the flip side, taking

Yellow Dog ProductionsGetty Images Before silk presses became the hairstyle du jour on the menu at natural hair salons, it was the press and curl that our mothers, aunts, and grandmothers did in our hair to prepare us for Easter Sunday, picture day, or our graduations. I can remember the process to this day: Sitting

The moment we’ve all been waiting for has arrived: Rihanna’s Fenty Skin is finally here! After years that felt like decades, the Badgal is changing the game again with an inclusive, gender-neutral line of beauty products. Fenty Skin offers three hero items—Total Cleans’r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum, and Hydra Vizor Invisible Moisturizer

From pencils and powders to gels and pomades, here’s the lowdown on every type of arch-defining product out there Eyebrow trends may come and go, but the bushy brow look is here to stay. If you’ve recently experienced an at-home grooming mishap or aren’t naturally blessed with thick and well-defined brows, don’t worry—beauty aisles are

We use the term “bless the feed” so casually it loses its magic. Your friend who posted a #tbt of a trip they took last year? No, not holy. Another sunset photo with an emoji caption? Have you considered blessing less? Martha Stewart, business tycoon, writer, and Snoop Dogg’s BFF, soaking up the sun in

Laying your edges is an art form. If you’re in need of evidence, just look at Alicia Keys’s bedazzled swoops at the 2020 Grammys, Ella Mai’s face-framing tendrils, Laura Harrier’s delicate flowers designs, or RiRi’s seamless swoops. Slicking down your baby hairs may seem pretty straight-forward, but for many people (like me) it’s a challenging

From Valentino’s suspended realities to Balmain’s TikTok-centric boat show, the past couple of weeks have given us a strong taste of what the new virtual fashion show world will look like. But Dior’s Cruise 2021 presentation came with a nostalgic whiff for our old life of actual gatherings in-person. At first glance, the show staged

With customized beauty taking over the industry (shout out to multi-masking and personalized serums!) it was only a matter of time until targeted skincare patches became a thing. Think of them like mini treatments—each patch is a tiny sheet mask that delivers high concentrations of skincare actives directly to the skin in a small, specified

Embrace your natural texture with these expert tips Let’s face it: Spending a ton of time styling your hair with hot tools when it’s hot and humid is no fun. That’s why it’s time to take back the short-lived Canadian summer and embrace your natural hair texture, whether it’s coarse and curly, fine and limp

To be Black in America right now is to bear the brunt of all of the world’s current crises at once: a global outbreak that is disproportionately affecting Black communities, racial tension and police brutality, and gun violence—just to name a few. To be Black in America is to live in a perpetual cycle of

We put these pairs to the test to find out which shorts are best when it comes to protecting your thighs Now that we’ve reached the peak of summer, we’re finally getting all the sunshine we deserve—and the unyielding heat that comes along with it. That means thigh-chafing is once again an uncomfortable issue for

Get ready to see more beauty TikTok videos from Charli and Dixie D’Amelio! The viral sisters have joined forces with Morphe’s new sub-brand Morphe 2 to launch their very first makeup line, marketed towards the Gen Z audience. This content is imported from Instagram. You may be able to find the same content in another

Just last week, Jackie Aina posted a cryptic photo of herself mid-baking (makeup baking, not baking baking) with the brief caption, “guys, something is coming.” This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web

It’s been a few months since face masks became a regular part of our lives. Whether you’ve made your own thanks to the many DIY tutorials available on YouTube, bought a few cute cloth options from Etsy or gone the disposable route, face masks have definitely become a large part of the “new normal” that

As far as makeup launches go these days, the typical trajectory a brand follows starts with complexion products first—a 40-plus shade range here, a highlighter there—before expanding into other categories like skincare and tools. So naturally, when you hear that beauty whisperer and longtime YouTuber Patrick Starr—known for his dramatic transformations and created makeup looks

All the best summer WFH outfit inspo, right this way Hands way up if you found yourself staring down a closet full of tie dye jogger sets in May, wondering what the hell you were going to wear when summer finally arrived! (Absolutely same.) First, we got predictions from some of our favourite fashionable Canadians about

Ahead of Marc Jacobs’s latest fragrance launch Perfect, Jacobs sat down with ELLE to discuss the inspiration behind the perfume, his unconventional idea of perfection, and why he dislikes the term “self-acceptance.” Marc Jacobs is wearing a baby blue sweater that appears, even through the Zoom screen’s distortion, as soft as swansdown. He’s accessorized it

There’s no denying her glowing skin comes at a cost—$1,760, to be exact Scrolling through Instagram is a great way to kill time, but the platform is also the perfect place to pick up a beauty tip or two from your favourite celebs. Proof: Chrissy Teigen recently shared the secret to her flawless complexion on