Beauty

When you think “Anastasia Beverly Hills”, you’re usually reminded of the brand’s cult-favorite eyebrow products. Now, it’s time to think again. Magic Touch Concealer Anastasia Beverly Hills sephora.com $29.00 Available this week, ABH is expanding its beauty roster with a new line of concealers. Made with hydrating skincare ingredients like licorice, amino acids, and plant-based
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Celebrity hairstylist and OUAI founder Jen Atkin does not quit. After two buzzy Byredo collabs and completely conquering your shower, Atkin is invading your home with the brand’s first-ever candles. Featuring two signature scents Melrose Place and North Bondi, the OUAI candle ($44) is made with a chemical-free blend of coconut and soy wax. With
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Tierra Whack has finally gotten the beauty campaign she’s deserved all along. A critically acclaimed debut album? Check. A Grammy nomination? Double-check. Now, the Philadelphia native is starring in her first-ever beauty campaign with E.l.f Cosmetics. “I wanted everybody to know that I did this collaboration with E.l.f. because this is like, ‘Yeah, bitch!’ you
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The inception of Hanahana Beauty wasn’t inspired by a grand a-ha moment or a sobby, heart-wrenching background story about knowing your passion from birth. Instead, Abena Boamah’s journey—the former algebra teacher and founder of the luscious shea butter that’s been moisturizing her community since 2017—to launching Hanahana Beauty began with the urge to satisfy her
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Geoff Kim South Korea has quietly become Hollywood’s biggest competitor, churning out wildly popular music, TV dramas, and beauty and fashion trends with global appeal. This week, ELLE celebrates the K-World we’re all living in. Beauty trends and products originating from South Korea, known as K-Beauty, are now worldwide. Over the past 10+ years, no
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A year after launching her brand ITEM Beauty, co-founder Addison Rae’s line will be launching at Sephora–both online and in-store–on August 19th. “I’ve loved Sephora my entire life,” Rae told ELLE.com. “I got introduced to clean beauty from Sephora. So it’s really exciting that we get to be a part of Clean at Sephora now.
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Rihanna’s brand Fenty–which has become a go-to for skincare, makeup, and body care–is breaking into a new category: Fragrance! Her latest launch, which is available to buy on August 10th, will give Rihanna’s die-hard fans a chance to finally get a whiff of what this megastar smells like daily. Created with the help of master
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If you’ve ever wondered what Catwoman smells like, the answer is probably YSL Beauty’s Black Opium Eau de Parfum. Actress and singer Zoë Kravitz–who you’ve seen in Big Little Lies, High Fidelity, and your dreams–is a longtime partner with the French brand. “I love working with YSL,” Kravitz told ELLE.com. “It’s always so fun to
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